To price the same setup in all 8 trackers, use the rank tracker pricing calculator. SE Ranking's plan limits, trial and add-ons are covered in more detail on SE Ranking pricing. Semrush Position Tracking is Google only, so if Bing positions matter, the rank trackers that cover Bing are a shorter list.
Cost at common setups
Daily updates, monthly billing.
| Setup | SE Ranking | Semrush |
|---|---|---|
| 500 keywords, 1 device | $129/moCore | $139/moSEO |
| 1,500 keywords, 1 device | $129/moCore | $299/moPro+ |
| 1,000 keywords, desktop + mobile | $129/moCore | $549/moAdvanced |
| 5,000 keywords, 1 device | $279/moGrowth | $549/moAdvanced |
| 500 keywords, 1 device, 10 projects | $129/moCore | $299/moPro+ |
Plans side by side
SE Ranking
| Plan | Monthly billing | Annual (per month) | Tracked keywords (daily) | Projects | Users | AI prompts / day | Also included |
|---|---|---|---|---|---|---|---|
| Core | $129 | $103.20 | 2,000 | 10 | 1 | 100 | 250k pages per month in site audit 25K API credits & MCP access |
| Growth | $279 | $223.20 | 5,000 | 30 | 3 | 250 | 2M pages per month in site audit 100K API credits & MCP access |
Semrush
| Plan | Monthly billing | Annual (per month) | Tracked keywords (daily) | Projects | AI prompts / day | Also included |
|---|---|---|---|---|---|---|
| SEO | $139 | $117.33 | 500 | 5 | — | — |
| Pro+ | $299 | $248.17 | 1,500 | 15 | 100 | Multi-location tracking |
| Advanced | $549 | $455.67 | 5,000 | 40 | 200 | — |
Checked 2026-09-24 on SE Ranking and 2026-09-24 on Semrush.
Where the price difference comes from
- Keyword allowance per dollar. SE Ranking Core is $129/mo and Semrush Pro+ is $299/mo for 1,500 daily keywords; SE Ranking Growth is $279/mo and Semrush Advanced is $549/mo for 5,000.
- Bing. SE Ranking tracks Bing; Semrush Position Tracking is Google only.
- Everything else. Both are full SEO suites. Semrush's plans include more research tools; if rank tracking is the main job, compare the cost of the tracking you need.
Trials, users and billing
| SE Ranking | Semrush | |
|---|---|---|
| Free trial | SE Ranking has a 14-day free trial. No credit card is required. During the trial you can use up to 10 projects, 750 tracked keywords per day, 20 AI prompts per day. | Semrush has a 7-day free trial. |
| Extra users | Adds users beyond the seats included in the plan. (paid add-on) | Starting at $45/mo. |
| Annual billing | 20% off | save up to 17% |
| Cancellation | You can cancel anytime. Payments are non-refundable, except in cases where the service wasn't delivered as promised. | You can cancel your subscription, downgrade or upgrade your plan at any time. |
How each counts keywords
SE Ranking
- Daily keywords are counted as targets: keyword × search engine (pricing page: 30 keywords in 2 engines = 60 targets).
- SE Ranking's help center lists Google and Google Mobile as separate search engines, so desktop + mobile counts twice.
- Reviews report that each tracked location also counts again; the calculator assumes it does. Confirm with your own list during the trial.
- Enterprise (custom limits and pricing) is quote-only.
Semrush
- Position Tracking covers Google only.
- Each device and location is set up as its own tracking campaign, so it uses the keyword allowance again.
- The plans are full SEO suites; rank tracking is one module.
More detail on SE Ranking's plans: SE Ranking pricing. All trackers: rank tracker pricing calculator.
Frequently asked questions
Is SE Ranking cheaper than Semrush for rank tracking?
At 1,500 daily keywords on one device, SE Ranking Core is $129/mo and Semrush Pro+ is $299/mo on monthly billing. At 5,000, SE Ranking Growth is $279/mo and Semrush Advanced is $549/mo.
Which has the longer free trial?
SE Ranking has a 14-day free trial. No credit card is required. During the trial you can use up to 10 projects, 750 tracked keywords per day, 20 AI prompts per day. Semrush has a 7-day free trial.
Does Semrush track Bing rankings?
No. Semrush Position Tracking covers Google only. SE Ranking tracks Google, Bing and YouTube.
How much is annual billing?
SE Ranking: 20% off. Semrush: save up to 17%. SE Ranking annual prices: Core $129/mo monthly or $103.20/mo billed annually; Growth $279/mo monthly or $223.20/mo billed annually. Semrush: SEO $139/mo monthly or $117.33/mo billed annually; Pro+ $299/mo monthly or $248.17/mo billed annually; Advanced $549/mo monthly or $455.67/mo billed annually.