To price the same setup in all 8 trackers, use the rank tracker pricing calculator. SE Ranking's plan limits, trial and add-ons are on SE Ranking pricing, and the other common comparison is SE Ranking vs Semrush pricing. If weekly updates are enough, check the cheapest rank tracker at each keyword count as well.
Cost at common setups
Monthly billing, one location.
| Setup | SE Ranking | Ahrefs |
|---|---|---|
| 750 keywords, daily | $129/moCore | $329/moLite incl. $200 add-on |
| 750 keywords, weekly | $129/moCore | $129/moLite |
| 2,000 keywords, daily | $129/moCore | $449/moStandard incl. $200 add-on |
| 2,000 keywords, weekly | $129/moCore | $249/moStandard |
| 1,000 keywords, desktop + mobile, daily | $129/moCore | $449/moStandard incl. $200 add-on |
| 2,000 keywords, daily, 5 projects | $129/moCore | $1,249/moStandard incl. $1,000 add-on |
Plans side by side
SE Ranking
| Plan | Monthly billing | Annual (per month) | Tracked keywords (daily) | Projects | Users | AI prompts / day | Also included |
|---|---|---|---|---|---|---|---|
| Core | $129 | $103.20 | 2,000 | 10 | 1 | 100 | 250k pages per month in site audit 25K API credits & MCP access |
| Growth | $279 | $223.20 | 5,000 | 30 | 3 | 250 | 2M pages per month in site audit 100K API credits & MCP access |
Ahrefs
| Plan | Monthly billing | Annual (per month) | Tracked keywords (weekly) | Projects |
|---|---|---|---|---|
| Starter | $29 | — | 50 | 1 |
| Lite | $129 | $107.50 | 750 | 5 |
| Standard | $249 | $207.50 | 2,000 | 20 |
| Advanced | $449 | $374.17 | 5,000 | 50 |
| Enterprise | — | $1,499 | 10,000 | No limit |
Checked 2026-09-26. Ahrefs' Rank Tracker update frequency and the Project Boost Max price are shown on Ahrefs' pricing page in an interactive table; the figures here are from that page as quoted in search results on the same date.
Where the price difference comes from
- Update frequency. If weekly rankings are enough, Ahrefs costs no more than its base plan. If you need daily rankings, Ahrefs adds $200 per project per month: SE Ranking Core is $129/mo and Ahrefs Lite is $329/mo for 750 daily keywords.
- Mobile. SE Ranking counts Google mobile as a separate engine; Ahrefs counts each keyword once per location. SE Ranking Core is $129/mo and Ahrefs Standard is $449/mo for 1,000 keywords on desktop + mobile, daily.
- Projects. The Ahrefs add-on is per project, so daily tracking for several sites multiplies it: SE Ranking Core is $129/mo and Ahrefs Standard is $1,249/mo for 2,000 daily keywords across 5 projects.
- Bing. SE Ranking tracks Bing; Ahrefs Rank Tracker is Google only.
How each counts keywords
SE Ranking
- Daily keywords are counted as targets: keyword × search engine (pricing page: 30 keywords in 2 engines = 60 targets).
- SE Ranking's help center lists Google and Google Mobile as separate search engines, so desktop + mobile counts twice.
- Reviews report that each tracked location also counts again; the calculator assumes it does. Confirm with your own list during the trial.
- Enterprise (custom limits and pricing) is quote-only.
Ahrefs
- Rank Tracker updates weekly on every plan. Daily updates need the Project Boost Max add-on ($200/month per project).
- Each tracked keyword is 1 keyword in 1 location in 1 project (help center: 3 keywords in 2 locations = 6). Device is not listed as a separate unit.
- Annual billing is 2 months free. Enterprise is sold on annual commitment only.
- Google only.
More: SE Ranking pricing · SE Ranking vs Semrush · all trackers.
Frequently asked questions
Is SE Ranking cheaper than Ahrefs?
For daily rank tracking, usually: SE Ranking Core is $129/mo and Ahrefs Lite is $329/mo for 750 daily keywords. For weekly tracking, SE Ranking and Ahrefs cost the same ($129/mo).
Does Ahrefs update rankings daily?
Rank Tracker updates weekly on every plan. Daily updates need the Project Boost Max add-on ($200/month per project).
Does SE Ranking have a free trial?
SE Ranking has a 14-day free trial. No credit card is required. During the trial you can use up to 10 projects, 750 tracked keywords per day, 20 AI prompts per day.